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International Sales & Localisation
Break into new markets and grow your international tabletop publishing brand.
Are you depending solely on the English Language market to sell your tabletop games?
Recent events have shown that fluctuating import tariffs and volatile shipping prices can have a disastrous effect on the Distribution supply chain.
Now, more than ever, it is essential to expand into new markets and create new revenue streams worldwide to help keep your tabletop games business afloat.
Our International Sales and Localisation service can help you forge new partnerships around the world, and reduce your reliance on the English Language Market.
What is Localisation?
Localisation is the process of delivering different versions of your games to countries that don’t have English as a primary language. By partnering with a local Publisher or Distributor, you can have the game translated and sold in territories and languages beyond your own- without compromising on production quality.
Why is it helpful?
This allows you to establish your brand and products more easily in other territories without hiring in-house translators or using unreliable translation software. You’ll also have the local knowledge of each market, without needing to build your brand from scratch and navigate complex local laws and regulations.
Where do AAGC come in?
Our expert sales team has a network of over 500 localisation partners, publishers and distributors around the world. We actively cultivate relationships with businesses of all sizes and our experience in the market is second to none.
We’ll work with you to define a commercially viable pricing strategy for potential partners that works in today’s unpredictable economic climate. Then, we utilise our global reach and existing relationships to secure localisation agreements for you so that you can focus on creating your next hit game, not on the busy back and forth of sales negotiations.
You’ll benefit from our global network, our market knowledge of global product trends and the tailored advice we offer to guide you in selecting the best partners in territories across Europe, Asia and more.
We work hard to make sure that the offers we present you are good for both parties, aiming to promote long-term collaboration across multiple projects.
Case Study
In the first six months of working together, we secured a medium-sized publisher 11 new localisations that generated €485,500 of revenue and introduced the publisher to key new markets.
We also reduced the manufacturing cost per unit by scheduling these localisations to print simultaneously alongside the English language product.