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IP & Licensing Acquisition
Our team has experience working with some of the biggest brands in the world, including stalwarts like: Disney, Marvel, Star Wars, Pokémon, Lord of the Rings, My Little Pony and The Smurfs.
We closely follow licensing trends and attend licensing events internationally every year to keep our finger on the pulse of what is working when it comes to licensed tabletop product.
The All About Games Consulting team attends the Brand Licensing Expo in Europe and Las Vegas each year
in order to maintain our network of licensing industry contacts and to acquire new potential partners.
Previously, we have worked with IP holders like Disney/Marvel, Star Wars, Pokémon, Lord of the Rings, My Little Pony and The Smurfs.
Our knowledge of the current focus categories for licensed product helps us to identify a list of target Ips that will fit your studio DNA and compliment your existing catalogue. Using this list, we will then approach and contact licensors both within and outside our existing network. Through these conversations we will assess the limitations and expectations for each licensor to identify how viable a tabletop project is. With this information we will help you identify opportunities that are commercially viable for your studio.
Once we have identified the right opportunity for you we will introduce your company and your product range to the license holder(s) and help you to establish a business relationship with them. We will guide you through the negotiation process as we broker the best deal for you.
You’ll benefit from our market knowledge as we help you navigate minimum guarantee and royalty fee agreements.
Case Study
Previously, a publisher we worked with needed help securing additional IPs following their success launching a tabletop adaptation of a video game. We learned that they didn’t want to be seen as a company that only worked on video game IPs but they were struggling to make licensing contacts in other sectors like film or television.
Our team was able to identify key potential licensors, pitch them a partnership, explain the benefits of the tabletop category and secure deals for the Publisher. Within a year they had contracts in place to produce two additional product ranges based on popular family-friendly IPs, with generous contract terms and a fair royalty structure.