We grow board game businesses into international brands

Our business is knowing the board game industry. Our team has seen it all. The full economic cycle. The life cycle of the individual games. The evolution of the industry.

70+ years

of combined experience in the industry

The best way to find your next distributor, manufacturer or partner

Our team has the industry experience and the network to help you grow your business. Whether you need support with sales, manufacturing, crowdfunding, acquiring IP, finding investors or something else, we know the people who can get it done.

We've seen it before, we've done it before. And we can help you do it now.


It's getting harder to get your game to market.

Medium-sized and smaller companies are finding it increasingly difficult to get their games to market and maximise profit from their success. It's not hard to see why.
Hundreds of new board games are published every year. Your game has just two weeks to prove it is worth the retail shelf space.
And when you have hit your home market, entering a new market is almost like starting over.

Over $10million

generated in revenue for our partners

You're no longer a team of game designers and creators. You must also become experts in distribution, manufacturing, hiring translators, selling IP, licensing, Kickstarter campaigns, pricing, marketing, branding, getting investors and more.

We help you get your game to market, navigate the complexity inherent in a multi-billion dollar, global industry and maximise your profit.

So you can make the next game. And the next. And the next.

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Cedric Delobelle

Founder & Managing Director

A specialist for all Sales, Production, and Business Development topics with over 14 years of experience in the board games industry. Cedric successfully restructured Asmodee’s European English Language Distribution and later worked as the Brand Manager for Fantasy Flight Games. Through his substantial network within the industry, he is well placed to find the perfect people and partners your company needs.

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Daniel Steel

Founder

Over 30 years Dan grew his own business from a high street store into one of the world’s most profitable boardgame distribution networks. After a successful multi-stage sale, Dan became Head of the Asmodee Group’s EU Distribution Business until the sale by Eurazeo in November 2018.

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Philip Hatch

Head of Marketing and Events

Philip is an experienced troubleshooter, with substantial experience promoting product to end consumers and businesses alike. He now leverages that experience to help maximise the potential of tabletop projects, identifying possible pitfalls and avoiding them.

Philip’s previous roles include Experiential Marketing, Organised Play and Events for Asmodee in both the mass market and hobby trade channels.

Stephan Brissaud - Senior Consultant to the US Market for All About Games Consulting

Stephan Brissaud

North America Senior Business Development Executive

A seasoned veteran of the industry, Stephan joins the team with a wealth of experience from previous positions at tabletop giants such as Funko Games, IELLO, Asmodee, and Wizards of the Coast.

With a strong track record in both the North American and European markets, Brissaud brings a valuable blend of strategic insight and practical expertise to All About Games Consulting. His extensive background includes brand building, market development, marketing, sales strategy (B2B and B2C), eCommerce, industry networking, and specialty sales management.

Emma Welford - Brand Guardian and Graphic Designer

Emma Welford

Graphic Designer

Emma is an experienced designer of both B2B and B2C marketing within the board games industry. Specialising in experiential marketing, branding and layout design, she has joined our team as the AAGC Brand Guardian as well as our in-house Graphic Designer.

Here, she creates impactful designs that bring our event spaces to life, sets the tone for our corporate and consumer-facing visual style, and art directs our crowdfunding campaigns. Emma also coordinates and manages our network of freelance designers, ensuring they create effective, affordable branding for our partners and their projects.

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Tim Hitchman

Marketing Executive

Tim is responsible for all of our marketing and external communication at All About Games, making sure all our external communications to partners run smoothly and helping our sales team to generate new leads via our mailout solicitation process.

Tim also maintains our relationships with key influencers and media contacts in the industry, helping our partners to generate coverage and find the right influencers to place preview product with.

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Evangelos Foskolos

Crowdfunding Expert

Evangelos is a skilled and dedicated member of the team, bringing a wealth of experience managing crowdfunding campaigns. He has a nuanced and intuitive understanding of the back-end management and marketing strategy required to enable campaigns to thrive.

In his previous roles, Evangelos has been responsible for many campaigns, driving engagement before, during and after the launches. His skills maximizing the impact of marketing budgets allowed even small projects to achieve better results. Now, he puts those skills to use for our partners, guiding their crowdfunding strategy and helping steer their campaigns to success

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Lucas Ferguson

Events Executive

Lucas is an outgoing, reliable presence at events. Behind the scenes he brings a fresh new perspective to our veteran events team, offering insight gained from his years of service at grassroots convention and store demonstration experience.

A skilled coordinator, Lucas has organised live events for radio stations in his previous roles bringing together a college student body with corporate sponsors and business partners to deliver a memorable experience for attendees and a great return on investment for exhibitors.

The most experienced consultancy for board game businesses

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Want to talk about growing your business?

We'll take your details and be in touch.