We grow board game businesses into international brands

Philip Hatch

Head of Marketing and Events

Philip is an experienced troubleshooter, with substantial experience promoting product to end consumers and businesses alike. He now leverages that experience to help maximise the potential of tabletop projects, identifying possible pitfalls and avoiding them.

Philip’s previous roles include Experiential Marketing, Organised Play and Events for Asmodee in both the mass market and hobby trade channels.

Stephan Brissaud

Senior Business Development Executive - North America

A seasoned veteran of the industry, Stephan joins the team with a wealth of experience from previous positions at tabletop giants such as Funko Games, IELLO, Asmodee, and Wizards of the Coast.

With a strong track record in both the North American and European markets, Brissaud brings a valuable blend of strategic insight and practical expertise to All About Games Consulting. His extensive background includes brand building, market development, marketing, sales strategy (B2B and B2C), eCommerce, industry networking, and specialty sales management.

Emma Welford

Graphic Designer

Emma is an experienced designer of both B2B and B2C marketing within the board games industry. Specialising in experiential marketing, branding and layout design, she has joined our team as the AAGC Brand Guardian as well as our in-house Graphic Designer.

Here, she creates impactful designs that bring our event spaces to life, sets the tone for our corporate and consumer-facing visual style, and art directs our crowdfunding campaigns. Emma also coordinates and manages our network of freelance designers, ensuring they create effective, affordable branding for our partners and their projects.

Tim Hitchman

Marketing Executive

Tim is responsible for all of our marketing and external communication at All About Games, making sure all our external communications to partners run smoothly and helping our sales team to generate new leads via our mailout solicitation process.

Tim also maintains our relationships with key influencers and media contacts in the industry, helping our partners to generate coverage and find the right influencers to place preview product with.

Evangelos Foskolos

Crowdfunding Expert

Evangelos is a skilled and dedicated member of the team, bringing a wealth of experience managing crowdfunding campaigns. He has a nuanced and intuitive understanding of the back-end management and marketing strategy required to enable campaigns to thrive.

In his previous roles, Evangelos has been responsible for many campaigns, driving engagement before, during and after the launches. His skills maximizing the impact of marketing budgets allowed even small projects to achieve better results. Now, he puts those skills to use for our partners, guiding their crowdfunding strategy and helping steer their campaigns to success

Lucas Ferguson

Events Executive

Lucas is an outgoing, reliable presence at events. Behind the scenes he brings a fresh new perspective to our veteran events team, offering insight gained from his years of service at grassroots convention and store demonstration experience.

A skilled coordinator, Lucas has organised live events for radio stations in his previous roles bringing together a college student body with corporate sponsors and business partners to deliver a memorable experience for attendees and a great return on investment for exhibitors.

Jacob Button

Sales Executive

Jacob is a data-driven, analytical member of the team who joined the AAGC Sales team after working in corporate accounting and investment banking. Gaming has always been a passion for Jacob. His first job was in his friendly local game store, so returning to the industry was a great full circle moment for him.

Now, Jacob is responsible for tracking product information and sales leads for partners across the AAGC portfolio and providing data-led insights for our sales team. His skills allow us to maximize our efforts when promoting partners games to localisation and distribution partners, as well as provide clear and accurate reporting tools for the publishers we work with.

Emilie Bedford

Office Assistant

Emilie is an enthusiastic and energetic member of the team who joined us after working in the hospitality industry while travelling the world. She manages our office, our diaries and a lot of the digital platforms that keep the business moving and keep our growing team working  as effectively as possible.

Emilie also works to identify new avenues for us to grow our network of publishers, factories, distributors and  game designers internationally. As an essential part of the office team, her work allows us to remain agile and proactive in delivering results for our partners.

Rob Fort

Mass Market Sales Specialist

After more than 19 years’ experience at senior levels within the Toy and Hobby Industry, Rob has a wealth of knowledge in UK, European and International markets. 

His background in Direct Retail, Supply Chain Logistics and Sales Leadership leaves him perfectly placed to improve efficiency and increase sales. Meanwhile, a deep understanding of customer engagement and passion for creative problem-solving drives impactful contributions to any Marketing campaign.

Always mindful of the elevation of product at retail, Rob has an impressive track-record of unlocking sales and creating growth opportunities for new and existing products alike. “This is the goal,” he says!