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Mass Market Presentation
Invest in opportunities to have your product seen by the biggest names in Mass Market retail.
Bringing All About Games Consulting onboard as your representative for Mass Market Sales allows you to work directly with Mass Market retail chains to generate demand for your product.
By placing product directly in this channel or by working with your distributor, we can secure you nationwide exposure - directly benefiting your brand awareness.
We know how mass market buyers think, how they differ from purchasing teams in hobby distribution and what they are looking for from prospective business partners. This means we’ll never put a product forward to mass market buyers that we aren’t confident will be well received.
You’ll also benefit from our expert knowledge and guidance. We don’t simply present an offer and ask you to assess whether it is worthwhile. Instead, we’ll give you the context to make an informed decision based on our analytics of market trends and our knowledge of the consumer base for each mass market retailer.
Mass Market placement isn’t a process that can be rushed. We act as a bridge between you and mass market partners over a six to twelve month period, working through multiple rounds of sampling and submissions to present and promote your products. Our fee is fixed and agreed in advance so you have complete clarity on what you’ll pay us and at which stage you’ll do so.
Case Study
A publisher of family plus games that had done well in hobby distribution contacted us, unable to break into mass market distribution. By curating a selection of their titles and creating a unique pitch specifically for individual Mass Market chains we secured them a selection by a national retailer with over 1000 stores across the UK.