Create crowdfunding campaigns that engage and retain an audience of loyal, dedicated customers with our Crowdfunding services.

Our team has worked on projects of all shapes and sizes, excelling at amplifying the impact of marketing budgets both before and during the crowdfunding window.

Crowdfunding Strategy Review

Crowdfunding Campaign Management

The strategy review has our team assess your project from the top down, developing and refining a launch plan for your Crowdfunding campaign that includes: 

  • Suggested scheduling, including launch dates and duration, and a discussion of which platforms are best suited for your project (Kickstarter, Gamefound, Backerkit etc). 
    The setup of campaign revenue and marketing targets, based on our expertise and analytics of similar projects.
  • Development of a bespoke marketing strategy tailored to these targets and your budget. This will include proposals for a stretch goal and/or daily reveal strategy and different pledge levels.
  • Review of marketing graphics and other assets, with suggestions for improvement or additional content including formatting of campaign page.
  • Review of marketing graphics and other assets, with suggestions for improvement or additional content including formatting of campaign page.
  • A marketing strategy for post campaign activity in the pledge manager.
  • A follow-up call once the campaign has been live for 48 hours or more to discuss feedback on the implementation and initial consumer response to the campaign.  initial consumer response to the campaign.

The strategy review immerses our experts deeply in the campaign planning stage, but leaves the implementation of that strategy to you and your team. If you’re looking for more hands-on assistance with running the campaign and implementing marketing efforts, then our Crowdfunding Campaign Management Service is more appropriate…

Our Crowdfunding Management service offers full, hands-on assistance with the running of the campaign, from marketing to community management and more. The package includes:

  • All of the benefits of the Crowdfunding Strategy review (see previous page). 
    Representation to influencers on your behalf, allowing you to benefit from our strong pre-existing relationships with content creators.
  • Creation and posting of pre-launch marketing content, including guidance with the creation of marketing assets.
  • Set-up of the Campaign and Pledge Manager pages (excluding content creation) on your chosen platform -  Kickstarter, Gamefound, Backerkit etc.
  • Managing communications before, during and after the campaign- from newsletters and mailouts to social media posting and advertising.
  • Full management of your digital advertising strategy, with recommendations of the best platforms, content and audiences to engage with.
  • Engaging with Backers and assisting you with community management for the EU. (US time zone can be discussed).
  • Monitoring progress throughout campaign and proposing reactive marketing activations to maximise customer conversions.
  • Regular check-ins and steering meetings to allow us to be reactive and make relevant adjustments to the campaign strategy.

By using our team as an extension of your own during the peak period of activity, you benefit from our expertise without needing to increase your staffing overheads year-round. 

Case Studies

When a partner asked us to review their campaign before launch we discovered that their advertising ROI was low and their audience was not growing. We identified the issue was that their digital advertising had been set-up incorrectly by a third party- and they were targeting end consumers in two very small countries that weren’t interested in boardgames or crowdfunding! 

By correcting this mistake, we prevented them from launching prematurely and
improved their advertising ROI by more than 700%

Our team helped a publisher run their first Gamefound Campaign.

We made dozens of minor improvements and aesthetic upgrades to their campaign page, rebuilt their pledge levels and guided them to achieve maximum impact with a relatively small marketing budget of £6000.

As a result, the campaign achieved over £200,000 in funding- and generated substantial interest from distributors and localisation partners.


Want to talk about getting your game in the hands of players all over the world?

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