Localization - commonly referred to as licensing deals in the US and other territories - opens up exciting opportunities to enter previously untapped markets for game publishers.
When a game is translated into different languages, it becomes accessible to a much larger audience. This allows publishers to reach players across various regions and cultures, ultimately expanding their customer base. By breaking down language barriers, localization ensures that the game's content can be fully understood and enjoyed by players around the world.
As the board game industry continues to thrive globally, localization has become a crucial tool for game publishers to crack new markets, increase sales, and attract a broader player base. By recognizing the significance of localization, publishers can unlock the potential of their board games, creating engaging experiences for players worldwide while maximizing their business opportunities in an increasingly interconnected gaming landscape.
The benefits of localizing board games extend beyond immediate sales growth, however. It also fosters long-term brand recognition, consumer loyalty, and an enthusiastic community of players around the world. Localization also enables publishers to build strong relationships with distributors and retailers in different regions, leading to wider distribution networks and increased visibility.
Navigating this web and understanding the nuances of individual markets can be a tough task for a publisher looking to grow outside their home territory. By using our Sales and Localization service you will have access to our global network of curated localization partners that could be exactly the right fit for your games.
In the past two years we have helped our partners secure localization deals totalling over $3.6M, revenue that wouldn’t have been possible if they had focused solely on sales in their own market. Check out our service page here or contact us on sales@aagc.games to find out more.