Retail Activation
& In-Store Promotion
All About Games can help you to increase retail sales of your games. Our in-store marketing services are built around product launches that get end consumers playing and buying your games.
We’ll work with you to support retailers with in-store events and product demonstrations. Our team can help you build and run a store demo program that directly supports end consumer sales and supports the stores that carry your products.
You’ll get access to our local teams across Europe, the UK and the USA, allowing you to put native speakers directly onto shopfloors to engage with the public and promote your games.
We are more than a retail marketing agency. We can help facilitate POS installations, promotional giveaways and direct to consumer marketing.

Case Study.
We provided store demo teams for a boardgame publisher’s launch weekend. By coordinating staffing, product merchandising and promotional giveaways we helped the publisher generate day one sales and secured additional support from the retail chain.